On 22 May, Castle De Vanenburg in Putten came alive with the launch of The Joy of Total Action. Seventy guests enjoyed an inspiring mix of presentations, discussions, and real-world case studies.

Guided by moderator Conny Dorrestijn Prins, the event explored the book’s core ideas and their real-world impact. Peter Vervest set the stage, followed by Jan Baan and Vincent Everts on AI, software, and the technologies driving change. Even AI itself took the stage—admitting there’s still plenty of “fatal inaction” to overcome.

Three powerful cases — Gericall, Yoursafe, and Wealthsimple — showed how bold business models can redefine entire industries.

An evening full of energy, ideas, and concrete action!