Every action matters. Make it total.

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Foreword

Chapter 1 The Origins of Total Action 

Total Football

The roots of Fatal Inaction

Total Quality Management

Total War

Death of distance

In summary

Chapter 2 Total Action today

Does it work?

Digital products

Retail embraces Total Action

Shopify

Digital travel, transport, logistics

Where is it difficult?

Chapter 3 Where to go

I wonder

Mr Money

Big brother

Nurse Nightingale

Young Einstein

So what?

Yoursafe – home of the manyYOU.

Gericall – on-demand elderly medical care

Chapter 4 The joy of Total Action

From a monolithic company to a business network

From a closed system to complex networks

Evolving autonomous systems

The joy of Total Action