Every action matters. Make it total.
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Chapter 1 The Origins of Total Action
Total Football
The roots of Fatal Inaction
Total Quality Management
Total War
Death of distance
In summary
Chapter 2 Total Action today
Does it work?
Digital products
Retail embraces Total Action
Shopify
Digital travel, transport, logistics
Where is it difficult?
Chapter 3 Where to go
I wonder
Mr Money
Big brother
Nurse Nightingale
Young Einstein
So what?
Yoursafe – home of the manyYOU.
Gericall – on-demand elderly medical care
Chapter 4 The joy of Total Action
From a monolithic company to a business network
From a closed system to complex networks
Evolving autonomous systems
The joy of Total Action
