Every action matters. Make it total.

The Joy of Total Action

The authors

Peter Vervest

Peter Vervest is an emeritus professor of information management and networks at the Rotterdam School of Management, Erasmus University. He was a partner at D-Age, a high-tech consulting and investment group, and consulted and served on the boards of major international companies.

In memory of Al Dunn (1945–2020)

Al Dunn was the co-creator of the original Total Action concept. Together with Peter Vervest, he developed the foundational ideas that shaped this approach to purposeful and coherent action in a digital world.