Every action matters. Make it total.
Enthusers
Enthusers are more than supporters. They move, inspire, and ignite Total Action.
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Join the Conversation – or become part of the Total Action network.
On 22 May 2025, we gathered at Castle De Vanenburg in Putten, the Netherlands, to explore and reflect on the ideas behind Total Action.
More than seventy people came together — sharing their thoughts, experiences, questions, and hopes for a more purposeful way of working and organising. It was a day of deep conversation, open exchange, and connection.
Below are some of the voices that contributed—through spoken words, provided support, or simply by being present with curiosity and care.
Connie Dorrestijn
Fintech innovator and board professional. Founding partner/advisor at BankiFi, a developer of technology ‘putting banks at the heart of business’.
Total Action restores the human element at the heart of digital transformation.
Vincent Everts
Renowned trendwatcher, speaker, and technology evangelist. Former director of Mediaplaza, the Netherlands’ famous demonstration and Internet development center.
In a world obsessed with hype, Total Action asks the real question: how do we move forward with meaning?
Jan Baan
The Netherlands’ acclaimed IT entrepreneur, ERP pioneer, founder of Baan Company, Cordys, and Rappit. Philanthropist dedicated to talent development in India.
We’ve built systems to manage everything — except how people act together. Total Action is the missing layer in business networks and process innovation.
Astrid van Hattem
Geriatrician, medical director, and co-founder of Gericall, a 24/7 service committed to addressing the needs of geriatric patients while assisting doctors in total-action mode.
In healthcare, timing is everything. Total Action ensures that doctors and patients meet in the moment that truly counts.”
René van Hattem
Founder and CEO of Gericall. Former principal at the consulting group Multimedia Skills, and one of the originators of total action philosophy and methods.
Total Action is not just a theory. I’ve lived it, built it, and seen it work—time and again.
Diederik van Liere
Chief Technical Officer at Wealthsimple. Former Chief Data Officer at Shopify. PhD cum laude from Erasmus University Rotterdam.
Action without awareness is just noise. Total Action begins when you understand the shape and reach of your network — and act accordingly.
Joost Zuurbier
Internet entrepreneur from the beginning. Founder and director of Yoursafe — a platform for secure digital identity and trusted data exchange.voor dit blok
Total Action depends on digital systems that respect identity and enable trust. Yoursafe answers that with a clear, secure way to act across networks.
Professor Li Zheng
Professor of Industrial Engineering, Head of Department, Tsinghua University. Expert in production systems and information-driven manufacturing.
Real-time coordination in complex systems requires more than tools — it demands deep systems thinking, shared understanding, and purposeful design. These are the foundations of Total Action.
Professor Eric van Heck
Professor of Information Management and Markets, Erasmus University Rotterdam. Specialist in digital platforms, decision-making systems, and smart business networks.
Digital platforms and business networks generate value only when they support timely and purposeful decision-making. This is the focus of Total Action.
Dr Otto Koppius
Associate Professor of Business Analytics, Erasmus University Rotterdam. Expert in predictive analytics and complex networks; early contributor to smart business networks with significant models on shock propagation.
Shocks don’t just hit firms — they ripple through networks. Total Action means understanding those connections, and responding with coherence.
Lucy Dunn
Finance Operations Program Director at Citi. Previously at BNY Mellon, Federal Reserve Bank, Merrill Lynch, and Barclays. Designs how people, processes, and technology come together to deliver real outcomes.
As the daughter of Al Dunn, co-creator of the original Total Action work, I carry its principles with me — and still use them to shape clear, actionable strategy in my day-to-day work.
professor Ting Li
Professor of Digital Business, Erasmus University Rotterdam. Lead of the Information Systems group and Academic Director of the Digital Business Practice at the Erasmus Centre for Data Science and Business Analytics. Focus on how digital technologies impact consumer behaviour and organisational strategy, closely aligned with the principles of Total Action.
In digital business, the true challenge isn’t just collecting data — it’s turning it into coherent, timely action. That’s where Total Action offers a vital perspective.
Gerrit Schipper
Executive Advisor in AI, Data & Digitalisation. Senior executive with over four decades of leadership experience across the Netherlands, the US, and Europe. Leads the AI, Data & Digitalisation programme within the TU Delft-Erasmus Convergence Alliance.
Real transformation doesn’t come from technology alone — it requires structure, timing, and the ability to act across silos. That’s why the principles of Total Action matter more now than ever.
Dr Marcel van Oosterhout
Executive Director at Erasmus Centre for Data Analytics. Specialist in digitisation and agile organisations. An early supporter and contributor to the Total Action philosophy and smart business networks programmes.
Organisational agility requires more than tools; it demands purposeful alignment. Total Action provides that framework.
Tony Moroyan
President of Viasphere International, Inc., and former managing partner of D-Age USA LLC. A leader in the semiconductor industry and former CEO of Hitachi USA, he played a pivotal role in developing the SH microprocessor, which is widely used in consumer electronics worldwide. Founder and president of the international technology incubator Viasphere.
True technological progress is born when innovation aligns seamlessly with collective action. Total Action embodies this vision — where purpose-driven collaboration transforms ideas into world-changing realities.