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Total Action
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Every action matters. Make it total.

Every action matters. Make it total.

The Joy of Total Action

Intro
Total Action
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The Launch

The Joy of Total Action

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About the book

This book poses a simple question: How can so many organisations become so inwardly focused that they forget why they exist? It explores how digital technology liberates organisations from their inward-looking, almost autistic behaviour by empowering the frontline as the centre of decision-making. It examines how comprehensive communication eliminates unnecessary and redundant activities in “total action".

The Joy of Total Action comprises two parts. Part 1 is a reflection and assessment of the implementation and use of the principles and tools from the original book Total Action or Fatal Inaction – Making Every Activity Customer Activity – Through Complete Communication (1998) over the past thirty years or so. See Content Part 1 ».

Part 2 contains the original text of the book. Together, The Joy of Total Action presents a philosophy along with a set of tools and methods for creating and engaging the Total Action organisation. See Content Part 2 ».

Contact

mail: info@totalaction.nl

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