Read part1 – The Joy of Total Action

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Intro
Total Action
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Enthusers
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The Launch

Every action matters. Make it total.

Every action matters. Make it total.

The Joy of Total Action

Intro
Total Action
Read
Listen
Enthusers
Download
The Launch

The Joy of Total Action

Read Part 1

About the book

This book poses a simple question: How can so many organisations become so inwardly focused that they forget why they exist? It explores how digital technology liberates organisations from their inward-looking, almost autistic behaviour by empowering the frontline as the centre of decision-making. It examines how comprehensive communication eliminates unnecessary and redundant activities in “total action".

The Joy of Total Action comprises two parts. Part 1 is a reflection and assessment of the implementation and use of the principles and tools from the original book Total Action or Fatal Inaction – Making Every Activity Customer Activity – Through Complete Communication (1998) over the past thirty years or so. See Content Part 1 ».

Part 2 contains the original text of the book. Together, The Joy of Total Action presents a philosophy along with a set of tools and methods for creating and engaging the Total Action organisation. See Content Part 2 ».

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